I hear from coaching clients and prospects about how December is the “black hole” for business development, that no one is interested in buying or developing new business and the month is a total write off.
Anytime is a great time to develop business.
Those that say that it’s a write off month are the same people that sit at home and complain that October is not a good month to develop business because “the pumpkins are too distracting”. If you are stuck in a rut about developing new business, try:
- Looking through all your business cards and contacts for the last month and re-connect with the contacts or prospects that got away or you just couldn’t schedule a time with. Re-connect.
- During the holiday season there is a ton of social events and parties. Don’t write off social events as a chance to make new connections
- Make a plan for your first quarter of 2009, including your goals and how you will develop new business in the first quarter of 2009
- Think about 3 potential niche markets to target and look to begin connecting with the movers and shakers in those markets
- Re-connect with partners and champions to strengthen your relationships
- Find a mentor or coach who can give you some fresh ideas or markets to target to reinvigorate yourself and your business
- Make a list of all your clients for 2008, prioritize them from “last contacted” and connect with each of them for a coffee or drinks (don’t specifically talk about business but look to find out more about them as people) you will be pleasantly surprised how often this can turn into “we have some of our budget left over and we need…” or “we are putting together our budget for 2009 and I wanted to talk to you about…”
Happy Hunting!
L.
- test
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